That's complete nonsense, Simple is simply a front-end for one of the worst banks out there: http://en.wikipedia.org/wiki/U.S._Bancorp

There's a reason they're no longer called Bank Simple- because the law is very clear on what you can actually called a bank. Simple is not a bank.

They are not a front for US Bancorp. They're a front for Bancorp Bank (http://www.thebancorp.com/), which is in fact a completely different and unrelated small bank.

Ah, thanks for the clarification!

> banks will have to follow a customer-centric approach and offer simple, user-friendly and effective products, with a high level of transparency and security

Simple is killing it on user-friendliness, and has the absolute best mobile and web banking interfaces I've ever used. They also tout the "very low operating costs" talked about in this article because they don't have a physical location.

The future of banking isn't necessarily a bank.

What is banking to you?

To me, at the least, banking is taking deposits and making loans, neither of which Simple does by itself. It might provide a great front-end for another Bank which does those things, but I don't understand how that makes it the positioned for "future of banking", whatever that means to you.

I voted you up. People might think you post is spam for showing off what might be your own site. But for me at the end of the day this site is about exactly this, to show of the product of your work.

Don't vote him up yet. Visa/Mastercard programs like Simple still have to be backed by a bank. If you scroll to the bottom you'll see it's backed by "The Bankcorp Bank."

Or maybe that's irrelevant to what you're saying, but it needs to be said.

Hah, for the record: not my own site, just a very happy customer.