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Depends on your definition of "enterprise". For me, two of the characteristics of enterprise software that define it are: it encompasses company wide operations and the purchasing decision is made by a c-level exec. For example, selling Slack to a marketing department or an engineering team is _not_ enterprise. That's simply B2B SaaS. Selling CRM so that the entire salesforce of a company is enterprise software. Following my definition, there are very few companies who don't sell enterprise software without an actual person involved.

Also, if you see the logo of a large company for something like a project management tool (let's use Basecamp as an example), it's most likely one department out of thousands use the tool...not the whole company. I suspect many people misunderstand this.

Interesting tidbit - ever wonder why there are so many Director's, VP's, etc in the sales or product organizations of enterprise software companies? It's because no C-level exec of a large business (think F500) would converse with an individual of an vendor who didn't have a similarly looking title to their own.



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