Yes, that is what I am trying to say. Karunamon (above/below[1]) said it better than I did. The WSJ deserves to be compensated for their work if they ask to be (in other words, consumers should not "steal" the content), but my questions is whether they have actually asked for the payment.

In my opinion, this tactic is no different than offering it for free but then demanding payment anyway.

[1]: https://news.ycombinator.com/item?id=9534392