I envision a future where the default mode is silence, and all advertising is opt-in. If I need to buy a t-shirt, I press a button that temporarily subscribes me to a "channel" of advertisements from t-shirt brands, along with whatever relevant preferences I decide to filter the ads by. In other words, I give companies explicit permission to advertise to me. Once I buy a t-shirt and fulfill the need, I unsubscribe from the channel and it's back to silence.
The benefit to users is obvious. But there's also a lot of benefits to advertisers. After all, what can be better than a prospective customer saying, "I need to buy something, show me ads"? Instead we spend untold billions developing technologies and algorithms to predict people's behavior and end up invading their privacy and pissing them off.
Advertising for a loooot of products works based on CREATING demand that was not intrinsically there. Would we really know who Justin Bieber and what his mediocre music is if it wasn't for advertising? Who'd opt in to discover Kim Kardashian? It'd be status-suicide to admit you are looking for stupidity. But when it's spontaneously there, well then...
That's what TV advertising banging you over the head over and over again is meant to do. Sure you don't consciously go 'oh nice chicks X brand of beer' but when you're awkwardly standing at a bar, you'll recall that maybe if you get that X brand of beer, it'll be more like that party in the tv ad instead. This is of course not conscious.
If western society ceased creating unnecessary demand (apple watch anyone?), we'd live in a very different world. So yeah, not happening. They want to show you ads even if you hate it and they will, because you can't do anything about it. Ad blockers are allowed only because they largely hurt the folks without any power, the small timers.
All big companies are interested in forcing ads on you, make no mistake about it.
Unless the people who use ad-blockers get in the habit of paying for content--and they won't, because why pay for what you can free-ride for?--this would be a disaster. Immediately actionable ads are only a slice of the advertising market; the point of advertising is not to sell you something now. It is to eventually sell you something. Both brand and market reinforcement advertising are major players.
Advertising creates demand and establishes brand awareness in potential consumers who may develop (either directed or otherwise) demand in the future.
I wonder how effective the ads were in Computer Shopper back in the day, vs other advertising? People bought that magazine almost strictly for the advertising in it, very similar to your model.
The benefit to users is obvious. But there's also a lot of benefits to advertisers. After all, what can be better than a prospective customer saying, "I need to buy something, show me ads"? Instead we spend untold billions developing technologies and algorithms to predict people's behavior and end up invading their privacy and pissing them off.