For some reason, I guess because domain had the word "Oxford" and the file was P... | Hacker News

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		justhw on Feb 9, 2015 \| parent \| context \| favorite \| on: Quantifying Online Advertising Fraud: Ad-Click Bot... For some reason, I guess because domain had the word "Oxford" and the file was PDF, I thought it was a pure academia publication, but apparently it's from a company that's selling bot fraud software http://oxford-biochron.com/

rahimnathwani on Feb 9, 2015 | [–]

How to get more credibility for blog posts:

- s/tldr/Abstract

- Use LaTeX, and convert to PDF

mathattack on Feb 10, 2015 | [–]

Yes, two software executives posing as academics confused us about bots posing as humans.

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