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It can be about the crave to be "different". People want to do things that make them _different_ than others.

People hate programming when they do it with 1000 other colleagues. The same programming is rewarding when they do it alone - since, that lets them do things that no one in the world is doing.

That may be true for startups in general. Doing startups seem cool since only a handful (<10%) of total population is doing it. If everyone starts doing it, it may not be as cool.



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