An algorithm that is a primary determinate of whether customers find you.

Yes of course. I'm not saying that it's irrational, just that it's a strange situation.

Although if you think about it, a lot of people obsess over tiny little things just to please:

* parents * love interest * fashion * social group

In a sense we all do it all the time. "Gaming the system" and what have you.

as the Drifters said "Monney Honney"