The Apple reference sound less like a business plan, and more like typical hype of Apple exceptionalism. Apple makes the top dollar by selling devices with a nice profit margin. Would they really want to add several hundred dollars to their price, thus cannibalizing their sales – just to donate most of that to record labels? (No!) Yes, they would get their cut, but most of it would be away from iTunes revenue. (Not all Apple buyers use Spotify or similar services – and if Apple could raise their retail price without diminishing their sales, they would.)

And if they made the inclusion (of music) optional, why would record labels settle for much less than what Spotify pays? For no reason, and they wouldn't.