A lot of people on here are defending Amazon "because they take risks". Yea of course they do, they burn capital like a startup; when they have been in business for ~20 years. That is just negligence, not persistence. Sure they took a risk here, but it was vastly un-calculated and if it took them awhile to develop the product it still doesn't justify the attempt to win the high end as a newcomer in the space with a undeveloped app marketplace.
No, but that's not the point. The e-commerce space is very different than the product space. They are applying the same logic in both, which is a mistake.