PG and others tend to talk a lot about how PR firms and offline marketing are irrelevant to online startups -- I think this may be one particular instance where that's not true. In a way, this is a very web1.0 idea, but hey, it's something people seem to want, so I'm running with it.
"Our startup spent its entire marketing budget on PR: at a time when we were assembling our own computers to save money, we were paying a PR firm $16,000 a month. And they were worth it. PR is the news equivalent of search engine optimization; instead of buying ads, which readers ignore, you get yourself inserted directly into the stories."
The fact that you have a hospital willing to do this is something huge. If you can make it work with them you could go to other hospitals to do the same.
It is a tough one to figure out though. I would think you would need to try to inform everyone in a 6 mile radius of this service. If it is densly populated you might try door hangers.
PG and others tend to talk a lot about how PR firms and offline marketing are irrelevant to online startups -- I think this may be one particular instance where that's not true. In a way, this is a very web1.0 idea, but hey, it's something people seem to want, so I'm running with it.
Thanks for the thoughts.