The Turing Award is a fairly significant award, as awards go. It's kind of like the Fields Medal or the Nobel. So it means enough to make Lamport getting it a big deal.
I'm saying the Turing Award is less famous than LaTeX.
[EDIT] Downvoters: Just out of curiosity, are you more unhappy with me pointing out the incredible practical contributions that Lamport has made, or that I might be somehow questioning the relevance of the Association for Computing Machinery?