While David's constant MS-bashing makes me weary to his writing most of the time, in this case, he's absolutely correct to call Microsoft out on this advertising. People using their electronic devices and ignoring people with them is already a large problem and is sucking the humanity out of humanity. Encouraging this sort of behavior is deplorable, but obviously Microsoft has got to sell a product and this sort of stuff appeals to management.

Your scenario assumes that you're going to a bar, working while attaching no significance to anyone else in the process. These ads actively encourage ignoring your partner on a date or your kid at a game to get work done. Call me old-fashioned, but that picture simply isn't correct.