Perhaps because history has shown advertising to be an effective tool for shifting perceptions and turning previously unacceptable things into the expected norm.
Ads like these can have a funny effect, such as making the idea of working during your child's recital or soccer game okay. Notice the specific example Microsoft provides, where the child is about to score a goal while the parent is turned away while on his cell phone (presumably doing "work"). This is ghastly to me.
Ads like these can have a funny effect, such as making the idea of working during your child's recital or soccer game okay. Notice the specific example Microsoft provides, where the child is about to score a goal while the parent is turned away while on his cell phone (presumably doing "work"). This is ghastly to me.