Hmm. I think much of Microsoft's success has more to do with the fact that Apple's emphasis on simplicity in design, ease of use, and computer-as-a-lifestyle-product has only recently started paying off, as computers have become more mainstream and provide 'lifestyle value'.

I remember growing up a really shoddy looking computer in the house, but nobody cared or wanted better because it was in my dad's office and mostly used for work (and only occasionally for a game or two).