The very first thing I did when I landed on your site was click the big blue link. That took me to Gizmodo. You've already lost me as a user, because Gizmodo is interesting, so I'm not inclined to hit the back button. Maybe what you should do instead is have it link to a page inside your site about Gizmodo. Maybe have it provide a map showing the number of people who read Gizmodo by country/state/zip or something like that.

Also, I realize that you're still trying to get some data into your database, but I would really appreciate being able to put in my zipcode to get an idea of what I can do with the site after signing up.