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"Gold" has much more of an appeal to many Asian populations than the US given that Asia has been the cause of exploding actual gold demand. In the US I know few people with garish gold widgets. However, in Asia where the Apple product is a status symbol, the gold iPhone 5S (not the lump of coal 5C) will certainly bolster the image of the premium version.


As much as Asia loves gold they HATE fake gold.


Which one is the iphone? It would certainly be easy to have some real gold on it.


Speaking as an Indian, "real gold" is the kind you can take to a jewelry shop and sell if things get rough... or exchange for other "real gold".

ie: 22 Karat.


Oh, so it has to be solid, not plated? Well what a shame that it's too soft for a phone.




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