Apple are hoping that journalists are lazy or rushing to meet a deadline, so the... | Hacker News

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		yapcguy on Sept 10, 2013 \| parent \| context \| favorite \| on: Apple Unveils The iPhone 5S Apple are hoping that journalists are lazy or rushing to meet a deadline, so they get headlines line "New iPhone is 40x faster than old iPhone!". They could have put "2x faster than iPhone 5" in their slides, but they deliberately chose to put 40x (referring to the original iPhone) and leave it slightly ambiguous.

superuser2 on Sept 10, 2013 | [–]

2x was the number in the slides when the A7 was introduced, at least from TechCrunch's photos.

windexh8er on Sept 10, 2013 | [–]

That's how good marketing gains traction quickly. Count on the ignorant to do your bidding.

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