He was also pragmatic enough to pick the right battles. That,s a prerequisite for success in any business.

Again, not the Steve Jobs I've read about.

Having your factory retool weeks before you launch an unproven product because you don't like the glass? Not very pragmatic.

I think pushing your suppliers hard to correct a serious flaw in a key product is pragmatic.

"serious flaw" == hyperbole

I think the lesson of Apple's recent success is that such things matter.

Principles must have come to him later in life because I'm sure his first daughter would have something to say about that.

Being principled does not necessarily mean they are principles you agree with!

I suppose that's true.