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The question is not whether you can do good marketing (you surely can) but what counts as good marketing: identifying and exploiting dispositions to behave irrationally in your target. A very good and very smart marketer will do this very well. It will still be sleaze.


> what counts as good marketing: identifying and exploiting dispositions to behave irrationally in your target.

It sounds like you don't know much about marketing.


You probably believe it's all about leveraging deep consumer insights in the creation of Unique Selling Propositions?




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