Unfortunately, even if you run a VPS on DigitalOcean or Linode or the like, you are still using a very centralized service. These services concentrate many servers in a few data centers. The US data centers are mostly on the coasts, though Linode has one in Dallas. Sure, this is efficient, but efficiency has its downsides.

I think we need at least one competent web hosting provider operating in every state of the US, and more for the large states.