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Innovative, in this context, means they are doing things in a way that was not previously done. IE, you use you mobile phone to order the taxi or pay. The current system is built around (presumably) people calling or waving & paying with cash or CC.


> IE, you use you mobile phone to order the taxi or pay.

Except you already did that in Stockholm, at least for the ordering part (not sure about payment).


If you read other comments in this thread by swedish people, they tell that other companies already do that.




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