Thanks for sharing this. I'm filing it away for future reference. There are some tips here that sound like they make a lot of sense. However, you state that "here are some important lessons we discovered while producing our campaign for Issimo Magazine". So, am I correct in assuming that this is your first crowdfunding experience? If so, I have to question the validity of some of your assertions, considering that your campaign is currently at less than 10% of your goal. (Full disclosure, I have no crowdfunding experience to lean on to refute your points.)

Regardless, I consider this a good list of aspects to consider when creating a campaign. I just think they would carry more weight were your campaign at least close to fully-funded. (Or maybe you learned them from someone else while constructing your campaign?) Good luck, nonetheless.