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You guys are still missing the overriding point. "The user base's attention" has no inherent value. Why is this so difficult to comprehend?


While it may not have "inherent" value, it certainly has value. The attention of a user base can be extremely valuable if effective advertising is used. The majority of Google's revenue comes from advertising, and no one would claim they are not a viable business. Facebook is now making a non-trivial amount of money from advertising as well.


> The majority of Google's revenue comes from advertising, and no one would claim they are not a viable business.

Google is the exception. Or rather, search is the exception. You can make money off of search advertising because people are explicitly looking for things when they perform a web search. So if you show people good ads, they will click on them.

But how many people are going to click on ads when they're trying to connect with their friends on Facebook? Facebook's entire premise with respect to advertising is that they have more information about the user, so they can target ads better. But it doesn't matter how targeted an ad is if the user isn't interested on clicking on it when it's presented.

> Facebook is now making a non-trivial amount of money from advertising as well.

There's a big difference between "non-trivial" and "enough to turn a profit".


I don't agree at all. If the users attention had no value, then you would not see 800 million users on facebook.

Google+ and FB are in direct competition for the attention of the same users.


> I don't agree at all. If the users attention had no value, then you would not see 800 million users on facebook.

I don't see how the value of the users' attention determines whether or not they are on the service. If you put out free food on the street, people will come and eat it, and you will have their attention. Doesn't mean you can turn a profit doing that.

> Google+ and FB are in direct competition for the attention of the same users.

Yes, they are, but I have yet to see "user attention" be properly monetized on a large by anything other than search engine advertising. Facebook is still trying to find solid revenue sources. Their new gifts platform is the latest example of this.




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