Either: Facebook have no imagination.
Or: Slate (and the internet) has the wrong end of the stick.
Scenario the first.
So FB dropped a cool billion on a photo-sharing social network and app with a sizeable, vehemently dedicated and pretty damn vocal userbase. Now they want to make money out of it. Fine.
"So guys, Instagram monetization. Hit me."
"Um."
"Um."
"Ads?"
"Perfect!"
I (and I'm sure a large majority of Instagram users) am pretty much instantly put off by ads. Especially in-app or in-feed apps. Any ad space sold on my screen is pretty much money wasted.
Scenario the second.
There have to be other ways to make money from Instagram that make one iota of sense given the community and demographic. Premium filters maybe? I'm just sayin'.
>> I (and I'm sure a large majority of Instagram users) am pretty much instantly put off by ads. Especially in-app or in-feed apps. Any ad space sold on my screen is pretty much money wasted.
Why don't you like them? Aren't they better than spammy banners? Or even worse-- the interstitials where you have to watch ad for few seconds compulsorily!
All the promoted content in feeds (like promoted tweets) has clearly marked as an ad and they provide consistent UX with rest of application. So I'm curious to know what's the gripe?
Did you read the article? The entire thing is about how Instagram has NOT said they're adding ads, and likely, based on the VP's response, actively trying to stay away from them.
Scenario the first.
So FB dropped a cool billion on a photo-sharing social network and app with a sizeable, vehemently dedicated and pretty damn vocal userbase. Now they want to make money out of it. Fine.
"So guys, Instagram monetization. Hit me." "Um." "Um." "Ads?" "Perfect!"
I (and I'm sure a large majority of Instagram users) am pretty much instantly put off by ads. Especially in-app or in-feed apps. Any ad space sold on my screen is pretty much money wasted.
Scenario the second.
There have to be other ways to make money from Instagram that make one iota of sense given the community and demographic. Premium filters maybe? I'm just sayin'.