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> That means writing in a way that most of your audience finds compelling, readable, and not intimidating.

I would agree with that. And I think emojis and unnecessary reassurances subvert that goal. It's fluff, it's more to read, and if the writing isn't already clear, they don't fix the problem.

> But few readers are emotionless automatons that need nothing but dry technical content

Nothing in my post argues for dry technical content.

Bartosz Ciechanowski's superb work, which may have inspired the author, gets the balance just right without any hand-holding asides:

https://ciechanow.ski/mechanical-watch/





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