I've noticed this is leading to less high quality products being produced in general. If the only real axis people understand is price then products can't compete on quality/durability/maintability/etc, and so they're pushed aside to lower the cost.
A recent example: I've bought many articles of clothing from Eddie Bauer over the years because they have been generally high quality and durable, and even so are only a bit more expensive than other brands. However just last week they filed for bankruptcy. Sure, the company could have been mismanaged, but I'm sure competition from fast fashion brands with rock bottom prices didn't help.
Haven’t followed the recent history of Eddie Bauer, but seems they’ve sullied their brand for a while.
Sam’s Club has been selling Eddie Bauer stuff for years. I don’t think a $37 pair of Eddie Bauer hiking boots are going to be quality.
The more or less inevitable trend of "outdoor stores/brands" is to become increasingly sort of "outdoorsy casual" stores of some sort with--maybe--some camping/hiking gear at some level.
It's been a hugely popular PE play - any time a brand has a reputation for being very well made buy it for life level of stuff, that people pay a high price for, you can buy it and start reducing the quality for a few years, selling cheaper lower quality goods for the same price, hoping no one notices.
For the first few years, there aren't enough product issues for most of the hardcore enthusiasts to notice - maybe your tent ripping was just bad luck, or it may take two years for even a mediocre tent to weaken and fail for all but the people taking their tent to Denali or something.
Eventually the people who know move on and stop paying for the poorly made crap, but it's still seen as an exclusive brand by people who care about showing off they can afford something expensive vs. those for whom the quality was worth paying more for.
For boots, at least, there's an easy solution: buy the same stuff that the military gets (there are many options there). It might not be the best, but at least there are known standards other than minimum price that apply.
I have a pair of Belleville "hot weather mountain hybrid boots" (TR550) that I got back in 2014, heavily used, still in one piece.
There is an interesting counter balance to this consumer tendency: the business.
Businesses/organizations in a lot of ways act much more "rationally" than the individual consumer. So you'll see generally better car/truck maintenance in fleets than by consumers.
Then there is a cool feedback/blowoff valve where more expensive + higher quality "pro" tools get discovered by consumers, drive up demand, the price falls, and then the features become common.
Don't forget the second half of that feedback loop: other manufacturers come out with their poor approximations of those features at lower prices, consumption shifts to that because quality isn't clear from the labels, the quality manufacturers don't move enough volume to hit similar prices, so they end up either killing them or cutting corners.
So then it becomes a cycle. It's risky to make a high quality initial product that's expensive because it requires the buyer to understand and trust why they should pay more.
Eventually the market demands the higher quality and the pro series gains adoption, only for the the cheap stuff to come in again.
I've never heard of Eddie Bauer, and if I did see that in a store, there's no way to know the clothing is of higher quality, or how much higher. In a market for lemons, lemons win.
A recent example: I've bought many articles of clothing from Eddie Bauer over the years because they have been generally high quality and durable, and even so are only a bit more expensive than other brands. However just last week they filed for bankruptcy. Sure, the company could have been mismanaged, but I'm sure competition from fast fashion brands with rock bottom prices didn't help.