So one of the ideas we're bringing to the table is that retargeting is really a pretty typical web service/product that happens to involve advertising. It's SaaS masquerading as ads.
If you follow that line of thought through and try to think of things that are awesome about SaaS products you love, you get a retargeting platform that works a bit different:
1. Our product isn't designed to make you dependent on an account manager over the phone. We see that with a lot of ad products. A big reason this happens is because ad companies want to keep open an upsell channel and control client spend to a degree.
That creates opportunity for us. I don't need an account manager to use Mixpanel, or Optimizely, or Stripe. Those companies invest in great documentation, good support, and great UI.
So that's what we've done as much as we could. Example: Advertisers get an automated "campaign manager" page that analyzes your campaign performance relative to global benchmarks set by all our users campaigns. It makes recommendations on when to update your ad creative, which domains to blacklist, and when to narrow your targeting based on real performance stats. Ad smarts at your fingertips.
This is all basic stuff an account manager does at other companies. At Perfect Audience, we automated it. We think that's cool.
2. Our segmenting tools are pretty great. You can create retargeting lists based on path or Querystring (for retargeting people from an ad campaign, for example). We've also written a simple, elegant Javascript Tracking API that lets our customers fire conversions and segment pixels based on arbitrary javascript events. It's getting heavy use right now and was something a lot of people asked for. Instead of us telling you how you can segment your traffic, we give you the tools, document them, and you tell us when you want to fire off your conversions and segments.
We have a loooong list of things we're working on that are coming out in the next few months. Some of these things don't exist in any way shape or form on the market, and we're stoked about them.
I'm managing a bunch of sites so multi-domain retargeting would be awesome, but I'll try it out on a domain we're putting up next month.
Looks cool. Are there any 'under-the-hood' improvements relative to other retargeting platforms?