I think you’re wrong about this. 90% of customers will not realize there is a distinction, and so there’s just confusion over the general state of things. My guess is that splitting the brand in half like this is actually more costly overall than just committing to one path
Eg, imagine if mazzerati also made a mid-market vehicle. It would lose some cachet, and also wouldn’t make much profit off the midmarket item. In the other side, if Walmart stocks premium goods, they won’t sell because they’ll be perceived as too expensive by the Walmart audience.
Edit: anecdotally, I once used the weaker variety, the dish exploded on me, and I luckily was not maimed. The floor was not so lucky, it is still pockmarked. The lesson I learned is: only use metal in the oven, no matter what.
Eg, imagine if mazzerati also made a mid-market vehicle. It would lose some cachet, and also wouldn’t make much profit off the midmarket item. In the other side, if Walmart stocks premium goods, they won’t sell because they’ll be perceived as too expensive by the Walmart audience.
Edit: anecdotally, I once used the weaker variety, the dish exploded on me, and I luckily was not maimed. The floor was not so lucky, it is still pockmarked. The lesson I learned is: only use metal in the oven, no matter what.