I’m considering spending the $1k or so to file a trademark on the name
Before you do that, try filing a state-level trademark. I've done it in some states for as little as $75. That might be enough to get Apple's attention, and save you $925.
Check with your state's Secretary of State web site.
Before you do that, try filing a state-level trademark. I've done it in some states for as little as $75. That might be enough to get Apple's attention, and save you $925.
Check with your state's Secretary of State web site.