I created targeted hit-list of bloggers that wrote about my competition or similar competition.
I also created a field that had sentiment analysis, so I read the previous article they wrote to see if the were PRO our type of tech or CON against our type of tech.
This would then allow me to send a more personalized email, and either give them fodder to support their PRO stance, or reasons to persuade them away from their CON stance.
In addition to this, there are different ways to reach out to them, wether it be via email, or other methods. I often find that starting some dialogue on twitter non-related to the subject and getting them to respond to you before "pitching" them works incredibly well.
I created targeted hit-list of bloggers that wrote about my competition or similar competition.
I also created a field that had sentiment analysis, so I read the previous article they wrote to see if the were PRO our type of tech or CON against our type of tech.
This would then allow me to send a more personalized email, and either give them fodder to support their PRO stance, or reasons to persuade them away from their CON stance.
In addition to this, there are different ways to reach out to them, wether it be via email, or other methods. I often find that starting some dialogue on twitter non-related to the subject and getting them to respond to you before "pitching" them works incredibly well.