In this space, I wouldn't be too worried about publicity/marketing just yet. Also, if the cubbie has less demand/quicker manufacture lead time, it will sell VERY well. Especially because of the huge backorder on the pi. At that price point, if I can order and get the cubbie now, or get a pi in 6 months, I'd get both. Also, in the hacker/hobbiest world, having one (or more) of each isn't infeasible.