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As a user, you don't link. You re-tweet. Hoping people will follow you. Because if you have many followers, you have value (being monetizable, or just ego).

As a company, it's the Same thing. except instead of tweets (some also use tweets, obviously) they've an actual website (which has links to mostly itself, and in rare cases, wikipedia)

It's not just bloggers. It's the whole web thing. It was based on sharing and linking. I find that it was very, very cool. Now, it's addresses to webapps.That, and social sites.

So yeah, I like the article, because even it's not 100% accurate it's still very insightful.



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