Yeah, that's more than a little disturbing that either the founder is not above making an outright lie to national media or that he is completely out of the loop. If he had told the truth of Kickstarters terms, did he think that that would somehow hurt the comapny's fortunes?

Perhaps the question was phrased in a more specific context? That is, the reporter actually asked something like: "What happens when a multi million dollar project fails and so many individuals are out hundreds of dollars?" it may be the case that no failure of that size has happened yet.