It's a concerted effort enabled by social media platforms and rise of "alternative" media/news.
The reason we're seeing it happen now is the peak user saturation of social media and because the machine has proven its formula works and can be translated across languages and cultures.
I think a different ruling cohort would have tightened the screws of neoliberalism, but might have felt the need to keep up the facade of the legitimacy of the system they run and their own leadership, throwing us a bone every once in a while.
The reason we're seeing it happen now is the peak user saturation of social media and because the machine has proven its formula works and can be translated across languages and cultures.
I think a different ruling cohort would have tightened the screws of neoliberalism, but might have felt the need to keep up the facade of the legitimacy of the system they run and their own leadership, throwing us a bone every once in a while.