Intuit can spend all the money they can convince investors to lose relative to last year and expectations, but they'll have a yggdrasil of companies to buy out from a turn-key solution and all their costs fighting OMB will amount to nothing if they screw one buyout up and get an updated software drop for a new round of $5 filers.

The companies Intuit will have to buy out don't have to make any profit per filer, they just have to take filers away from Inuit.