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once we finally made the tough decision to abandon the first product, then designing and making the second product was so much (3-4x) faster, as we knew exactly what sucked the first time around and how to avoid all the inefficiencies as well.

so i guess, actually failure was very valuable. i actually see 3-4 much larger / better funded startups in our field who now are repeating the mistakes we made in our first product, but somehow I guess they won't be able to make that decision to change course.. easy when you're smaller and flexible.



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