>They stated that they see specifically a lot of Mullvad ads. Not general VPN ads.
I've only seen VPN ads from one company actually plastered in metro stations and inside subway cars: Mullvad. I've never seen physical ads for any other VPN provider.
I've seen lots of horribly annoying ads (or "sponsor segments") from various other VPNs, and I'm sure I've blocked orders of magnitude more of them by using SponsorBlock. But for real, in-person ads? Only Mullvad.
I'm not criticizing Mullvad here. In fact, this is probably a smart strategy on their part: if you're too clueless to use an ad-blocker online, you're not going to see other VPN providers' ads very much. But if you're highly privacy-focused, you'll already be using an ad-blocker and probably SponsorBlock too if you watch YouTube videos, so you really won't see other companies online ads much. But you can't miss physical ads on your subway ride. Their ads are also cute and clever, pointing out that a piece of paper stuck to the wall isn't tracking you the way most internet advertising does.
I've only seen VPN ads from one company actually plastered in metro stations and inside subway cars: Mullvad. I've never seen physical ads for any other VPN provider.
I've seen lots of horribly annoying ads (or "sponsor segments") from various other VPNs, and I'm sure I've blocked orders of magnitude more of them by using SponsorBlock. But for real, in-person ads? Only Mullvad.
I'm not criticizing Mullvad here. In fact, this is probably a smart strategy on their part: if you're too clueless to use an ad-blocker online, you're not going to see other VPN providers' ads very much. But if you're highly privacy-focused, you'll already be using an ad-blocker and probably SponsorBlock too if you watch YouTube videos, so you really won't see other companies online ads much. But you can't miss physical ads on your subway ride. Their ads are also cute and clever, pointing out that a piece of paper stuck to the wall isn't tracking you the way most internet advertising does.