I couldn't have put this better into words than you. I think they are convinced they deserve equal treatment to Wikipedia, since they are planning to do this on a yearly basis. Disappointing.

I really don't understand why they chose kickstarter, when they could've just put up a paypal donate option. Well, except perhaps that anything remotely cool on kickstarter gets written up everywhere.

I'd like to add one more thing as well, but don't want to go back and edit: I find that Ouya, by having a -functional- hardware prototype that serves most of the core features it will promise as a piece of hardware, is already well advanced beyond the state of most kickstarter projects. The most frustrating thing for me about kickstarter is how many projects are -conceptual- at the kickstarter phase.

I refuse to give someone money because they're unwilling to take the risk to build the first version of something with their own sweat, blood, and tears before begging for cash. Why should I pay you just because you have an idea? Show me that you can fully implement it. Better yet, show me that you're done and you just need to raise the cash to make it happen. There seems to be something in the start-up world these days that just having the idea and the merest inkling of how to achieve it should be all that it takes to get people to throw money at you.

If you build it first, there is a risk that Kickstarter will reject your application as seeking funding for business operations, rather than funding for a specific project.