This article really buries the lead. It talks about updating monochrome kindles, when they just released their first color Kindle (not counting the Fire). I had to look elsewhere to confirm this was indeed a brand new line of products, and others give it top billing.
> In addition to the monochrome e-readers, Amazon introduced its first color e-reader today. The new Kindle Colorsoft, covered in more detail here, looks almost identical to the new Paperwhite and launches on October 30 for $279.99.
