Intrinsic to the article is, arguably, a significant cause of fraud in this field: The article talks about fraud as if it's done by the 'other' - by someone else, other than the article's author (or their audience).

The solution starts when you say, 'we committed fraud - our field, our publication, the scientific enterprise. What are we going to do?'

Does the author really have no idea about these things? That they occur?