For lead generation, some users have found Clay to have a slightly steep learning curve, which makes sense if you were scaling GTM and want to set up elaborate waterfall mechanisms for contact enrichment.
So we built this to be walk-up usable for people doing sales for the first time and want to focus on precise qualification and not just scale of outreach
Not hating or sarcasm - I also hated onboarding to clay and I consider myself to be not dumb. If that is the goal, and your GTM strategy, I think it’s a good one.
I also think clay is ridiculously expensive - you could win there too.
So we built this to be walk-up usable for people doing sales for the first time and want to focus on precise qualification and not just scale of outreach