Newspapers have been dealing with this issue since the nineteenth century. I don't know how things work where you are in the world, but in the UK and Australia, newspapers are separated into broadsheets which have better-quality journalism and tabloids which are clickbait nonsense. (The terms come from the paper sizes they used to be printed on.) In the UK, the tabloids are further divided by the colours of their mastheads: the black-tops are less sensational; the red-tops are more sensational.