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How does this compare to Vespa? If the key difficulty in scaling search is infra as you say, Vespa is an interesting alternative.


Compared to Vespa, we're much easier to get setup on. A big part of this is that we have real-time and batch connectors to all leading CDPs and data warehouses. E.g. if you're on Amplitude it takes < 10mins to stream data directly to Shaped and start seeing initial results.

Being quicker to setup, also means it's quicker to build and experiment with new use-cases. So you can start with a feed ranking use-case the first week and then move to an email recommendation use-case the next week.

In terms of actual performance and results, we've never gone head-to-head in an A/B test so i'm not sure the specifics there honestly!


Thanks, so it's connectors, nice differentiators. Seamless integrations are harder than it seems.




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