You’re trying to prove a point with no point. Yes, anyone can build anything. There is always room for more contenders when there are existing incumbents. The sky is still blue, and the grass is still green.
But it would make no sense for Wiz to do that, as they don’t have any “secret sauce” as it comes to endpoint security. They haven’t solved the problems that took Crowdstrike down.
It is not in their wheelhouse. It would be a waste of money and time.
Could they? Sure. Should they? Definitely not. It’s a commoditized space at this point, unless they have some new ideas which, if they did, they’d have already begun discussing.
Carbon Black did well because it turned endpoint security on its head. Not because it was a “better AV”
I work for a smaller player and we have solved the problem that took crowdstrike down from the get go agent will rollback to previous content version if it crashes on the content related steps. That had 0 value for marketing till now. Crowdstrike has never being at the top of the pile on efficacy of detection either so your idea that market position is even remotely related to some secret sauce is a fantasy.
Hang on, please don’t misread what I wrote as implying that Crowdstrike had some “secret sauce.” They suck, so much. I have been beating that drum for the better part of a decade. (My former boss founded Carbon Black, and my background is in vuln RE and exploit dev/weaponization)
I agree - them being at the top of the market implies exactly nothing about whether their product is any good or has any special moat or differentiator.
All I am saying is to beat them, you’d need something new. “The same as Crowdstrike but we use 2-stage recoverable updates” is fine, but not enough of a compelling pitch to swap vendors en masse. Not even now.
And given that it’s a pretty commoditized space (to which I think you’d agree, at least for “classic” tools), it may not be worth beating if you don’t have anything new.
