Lifestyle business has benefits B1, B2, B3, and cons C1, C2, C3.

VC/PE talks a lot about C1, C2, C3 and promotes its business that also has benefits B1 and B2.

Amidst the deceitful noise, people forget about B3 and migrate to the VC/PE backed thing.

Lifestyle business folds.

Society/people lose B3.

This is not out competing. It's just bullshit.