The Google+ comparison is apt: a product rushed out in response to a perceived threat, on which the entire company is aligned and bet, with no regard for how that full-power triangulated focus killed whatever potential it had, if any. They flipped from missing the boat on transformers, a thing they created, to playing catchup on something that's probably mostly fad.

It's like they decided to speed run the trust thermocline they were already in. We're a long way from this Yahoo killer making the rounds on AOL chats and IM.