Video is the killer because it's expensive. Don't they still have no ads and only one paid feature, buying a custom domain name through them directly? Which nobody actually has to pay them for because you can link a domain name registered anywhere else for free.
They could just charge for video. Inconcievable to have end-user usage pricing, I know, rather than just give away everything, but someone should try it.
True. And yeah, I'm also a bit concerned about the longevity of bsky. Hope they can figure something out, without stooping to twitter level stupid ads or lock in (like disabling api / the openness)