The businesses you want to do business with (e.g. not lemonade stands) aren't even capable of differentiating price points $500 and under. Like, almost literally, you can give a number in that range and they'll just hear "pocket lint."

I think the point is (certainly its my view) that I want customers who have their brain in - certainly for the first few iterations.

If its a no brainer at 30 and a difficulty at 500, clearly I am not fixing something really painful

I'll take your 30 when the product is just rolling along. Sign up here for the beta-2 release :-)