Well it’s up to the users to pick something else if they don’t like it. Why don’t we all use Vimeo for example? They are an ad company, their plan was to lure and lock users. They are not the only company using that tactic. Any subscription based service is the same way, or worse because you are tied to the content by paying.

For example PS plus. You spend time in the service and then your subscription runs out and you can’t access or even fully use games you paid for.

What makes google different? Why do users endure the pain?