go straight to high fidelity, none of this nonsense of wireframes and personas and other deliverables that many PMs and designers are obsessed with
Nonsense? Right deliverable for the right place surely.
Doing a ton of hi-fi wireframes for a startup landing page? You're doing it wrong. Redesigning a large content based site and dropping straight into Photoshop? You're doing it wrong.
As for persona - great tool for understanding your users and getting alignment across the team. Waste of time if it's just you and two other people and you are all talking to your users every day.
If you look at the criticisms of Kyro's Exec redesign the root cause of many is that it's talking to a different audience with different concerns from the original design. Exactly the sort of problem that persona help with.
Of course Kyro didn't have any persona that the Exec team had built available (if they even exist) which puts them at a disadvantage. But maybe looking at the existing content on the home page, FAQ page, etc. and building an ad-hoc persona around that would have helped.
Nonsense? Right deliverable for the right place surely.
Doing a ton of hi-fi wireframes for a startup landing page? You're doing it wrong. Redesigning a large content based site and dropping straight into Photoshop? You're doing it wrong.
As for persona - great tool for understanding your users and getting alignment across the team. Waste of time if it's just you and two other people and you are all talking to your users every day.
If you look at the criticisms of Kyro's Exec redesign the root cause of many is that it's talking to a different audience with different concerns from the original design. Exactly the sort of problem that persona help with.
Of course Kyro didn't have any persona that the Exec team had built available (if they even exist) which puts them at a disadvantage. But maybe looking at the existing content on the home page, FAQ page, etc. and building an ad-hoc persona around that would have helped.
Use the right tool for the right context.